For DSOs
Multi-location dental review removal — one workflow, every location, pay only when Google removes a review
Your blended portfolio rating moves your enterprise valuation. We file removals on policy-violating Google reviews across every location you operate — one audit, one approval workflow, one consolidated invoice. No per-location subscription.
The portfolio math
What removal actually costs across an 8-location portfolio
A worked model, not client data. Change the per-location assumption to match your own listings and the arithmetic holds. The important line is the last one: because nothing is billed unless Google removes the review, the annual figure is a ceiling, not a commitment.
| Line item | Value |
|---|---|
| Locations in portfolio | 8 |
| Removable reviews per location per quarter (your assumption) | 2 |
| Filings per quarter | 16 |
| Billed per review Google actually removes | Flat fee |
| Reviews billed if every filing succeeds | 16 |
| Annualized ceiling | 64 removals |
| Billed if Google declines every filing | $0 |
Illustrative model. The per-location rate is an input you set, not a measured figure from our book — we don’t publish portfolio outcome data yet, and the first cohort report ships Q3 2026. There is no retainer and no minimum, so every number above scales down as easily as up.
The DSO-specific problem
Single-location tools break at portfolio scale
Reputation tools don't aggregate
Birdeye, Podium, Weave — each location gets its own dashboard, its own contract, its own monthly bill. A 25-location DSO ends up running 25 review-management instances with no portfolio view.
The same fake reviewer hits three of your locations
Competitor-driven review attacks rarely target one location. The same account, same writing style, same fingerprint shows up across multiple GBP listings — a signal Google removes consistently when surfaced.
Blended rating moves the multiple
PE diligence packs cite blended portfolio Google rating. The delta between a 4.2 portfolio and a 4.5 portfolio is real basis points at exit. Removing 10–15 fake 1-stars over a year typically moves the blended figure 0.2–0.4.
Marketing teams don't have time per location
A central reputation lead at a 30-location DSO can't manually file 40+ policy-violation appeals per quarter. They need bulk-filing, audit-trail, role-based approval — the workflow doesn't exist in any review-collection tool.
Why DSOs choose RepuShield
Built around DSO marketing-team workflow
Portfolio dashboard, child views per location
One parent view shows every flagged review across every GBP listing. Regional managers see only their region. The central reputation lead sees the whole portfolio. Role-based access, configurable per location.
One flat fee across the portfolio — no per-location subscription
8 locations, 25 locations, 73 locations — same unit price per removal. A DSO that flags 4 reviews a quarter pays for 4. A DSO that flags 40 pays for 40. No setup fee, no minimum spend, no per-location monthly cost.
Cross-portfolio pattern detection
When the same fake reviewer hits multiple locations, our evidence packet cites the cross-listing pattern explicitly. Google's trust team treats this as a strong conflict-of-interest signal — removal rate on cross-portfolio attacks runs noticeably higher than single-target.
Master service agreement option
PE-backed DSOs sign one MSA covering every current and future location. The per-removal price doesn't change — the MSA just consolidates billing and legal review.
Audit trail for diligence
Every filing, evidence packet, and Google decision is logged with timestamp, reviewer ID, policy citation, and outcome. Export-ready for PE quarterly reporting, board decks, and exit diligence.
How portfolio removal works
Three steps across every location
Portfolio-wide audit (free)
Submit your DSO's GBP listing IDs. We scan the lowest-rated reviews on every location against Google's published content-policy categories — including cross-listing pattern detection — and flag every removable candidate.
Role-based approval workflow
Local office managers flag from their location's view. Central reputation lead approves the evidence packets across the portfolio. Audit-trail logged at every step — export-ready for PE reporting.
Bulk filing. Consolidated invoice. Removals only.
We file each appeal through Google's official content-policy channel. Most decisions back in one to three weeks per filing. One consolidated invoice per quarter — and it only lists the reviews Google actually removed. Rejected filings never reach the invoice.
Case study · Phoenix DSO
Phoenix-area DSO removed 11 fake 1-stars across 8 locations, lifted blended rating 0.3 points
Eight-location dental group across the Phoenix metro entered our Q4 2025 cohort with a blended rating of 4.18. Cross-listing pattern detection surfaced a coordinated competitor-driven attack hitting four of the eight locations from the same cluster of reviewer accounts. We filed 14 appeals across the portfolio; 11 were removed within 21 days, 3 rejected (never invoiced). Blended portfolio rating recovered to 4.49 over the following quarter. Estimated portfolio revenue recovery: $340,000 over the year, against removal fees for only the 11 reviews that actually came down.
DSO identity redacted at client request. Revenue figure is an estimate based on the client’s reported portfolio patient LTV and the BrightLocal 2024 trust study correlation between rating swings and call volume. Typical results for our DSO cohort, not guaranteed.
Pricing
Billed only on the reviews Google removes · No per-location subscription · No setup fee
A typical 8-location DSO files a handful of removals a quarter to protect an estimated $368K/year in portfolio new-patient revenue. MSA available for PE-backed groups.
Audit the whole portfolioFAQ
Honest answers for multi-location dental operators
Do you handle DSOs with 50+ locations?
Yes. The largest DSO portfolio we currently audit has 73 locations across 9 states. The workflow is the same — one parent dashboard, child views per location, one consolidated invoice. We've built around the DSO marketing-team workflow specifically: regional managers see only their region, the central reputation lead sees all of it.
How does pricing work for a portfolio of locations?
Same flat per-review-removed rate, regardless of portfolio size. No per-location subscription, no setup fee, no minimum spend. A 25-location DSO that flags 4 reviews in a quarter pays $596. A 25-location DSO that flags 40 reviews pays $5,960. The unit cost never moves.
Can each location's office manager approve their own evidence packets, or only HQ?
Either. Most DSOs use a two-tier approval: the local office manager flags candidates from their location, the central reputation lead approves the evidence packet and files. We can configure that in the portal — role-based access by location.
How do you handle the same fake reviewer hitting multiple locations?
Cross-portfolio pattern detection. If the same account, the same writing style, the same IP-cluster fingerprint hits three of your locations, our evidence packet cites the cross-listing pattern explicitly — which Google's trust team treats as a strong conflict-of-interest signal. Removal rate on cross-portfolio attacks is meaningfully higher than single-target ones.
Will this affect our private-equity backed acquisition narrative?
Reputation data shows up in every PE diligence pack. A DSO with a 4.1 average across the portfolio gets a lower multiple than the same DSO at 4.5. Removing 10–15 fake 1-stars across the portfolio over a year typically moves the blended rating 0.2–0.4 points — material at exit. We won't put that in writing as a guarantee, but it's why every PE-backed DSO on our books pays per removal without flinching.
Do you have a master service agreement option for DSOs?
Yes. We sign an MSA with PE-backed DSOs and management groups that need a single contract covering every current and future location. The MSA doesn't change the per-removal price — it just consolidates the billing and the legal review.
What about reviews on Yelp, Facebook, or Healthgrades?
RepuShield is Google-only. Google reviews drive the overwhelming majority of dental new-patient calls — typically 80%+ in the markets we serve. We'd rather be honest about that than charge you for platforms with less commercial impact.
Audit every location in your portfolio — for free
See every flagged review across every GBP listing. No card. No commitment. Portfolio results in under 5 minutes.
Run a portfolio auditThe policy clause behind each of these
Every pattern above maps to a published Google content-policy category. These pages quote the clause and show the evidence that clears it.
Other trades we file for
Same process, different attack patterns and different evidence already sitting in your own records.