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FAQ

Honest answers to the questions we hear most

40 questions covering pricing, the removal process, billing, privacy, and account access — written by the people who actually file these removals, not by a marketing team.

Pay only on successbilled only when Google removes it

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Getting started

What RepuShield is, who it's for, and how to begin.

What does RepuShield actually do?

We file removal appeals for fake or policy-violating Google reviews through Google’s official content-policy channel. We’re not lawyers, not a PR agency, and not a reputation suite. We do one thing: remove reviews that violate Google’s rules. pay only when Google removes a review, billed only when Google actually removes it.

How do I get started?

Run a free audit. Paste your business name and city — we scan your lowest-rated Google reviews against Google’s published content-policy categories and show which ones may qualify for removal. No card, no signup required to see the audit.

Who is RepuShield for?

US local-service business owners — dental practices and DSOs, HVAC and home-services contractors, restaurants, law firms, medical practices, real-estate agents, and auto repair shops. If a single fake 1-star review meaningfully hurts your inquiries, we’re a fit. See our founder story for the why behind the business.

Is there a free version or trial?

The audit is free — we scan your reviews and tell you which ones may qualify for removal. You only pay if you decide to file. There’s no subscription, no setup fee, and no card stored.

How long does the whole process take?

Audit: ~90 seconds. Evidence packet build: 1–2 business days after you approve a flagged review. Google’s decision: usually one to three weeks from filing. End-to-end: typically 7–24 days per review. See the full process.

Do I need to give you my Google login?

No. We file through Google’s public policy-violation channel — no OAuth, no account access. We do verify your business ownership via phone OTP before activating monitoring on your listing.

Pricing & billing

What it costs, when you pay, and how the math works.

How much does it cost?

One flat fee per Google review removed. That’s the only number. No subscription, no setup fee, no per-month retainer. If Google removes the review, you pay it. If Google rejects, you pay nothing at all. See full pricing.

When am I charged?

Only after Google removes the review. Flagging a review costs nothing and takes no card — it files the case, that’s all. Once Google confirms the removal, we invoice you through LemonSqueezy. If Google declines, no invoice is ever raised. No card is stored between cases. See our guarantee.

Is there a bulk discount?

Not currently. The pricing stays flat per review whether you file one or fifteen. Multi-location DSOs and franchise groups should still get in touch — we can coordinate batched filings and a single consolidated invoice.

What payment methods do you accept?

All major credit and debit cards via LemonSqueezy (Visa, Mastercard, Amex, Discover). LemonSqueezy is also the merchant of record, so receipts are tax-compliant for US, EU, and UK businesses.

Do you store my card?

No. Cards are tokenized at LemonSqueezy and we never see the number. After the transaction, there’s no recurring charge to set up because there’s no subscription. Next time you file, you re-enter at LemonSqueezy.

Is it worth it?

Honest math: on a typical local-service business, one fake 1-star review costs an estimated $2,800–$4,200 per month in inquiries lost to higher-rated competitors. Removing it pays back the that back in days, not months. See the math at the calculator.

The removal process

How filings work end-to-end, what Google decides, and what we can't remove.

What's your success rate?

We don’t publish one yet. Any removal rate is meaningless without the denominator, and ours won’t be statistically honest until the Founding Cohort’s cases have resolved — that report publishes Q3 2026. What we will tell you up front: if Google declines you’re never billed, and we refile succeed on a second pass. See the breakdown in our methodology.

What kinds of reviews can you actually remove?

Reviews that violate Google’s content policy: fake reviews from non-customers, off-topic content, conflict of interest (competitors, ex-employees), harassment and hate speech, restricted content, personal information leaks, misinformation, and impersonation. See the full list with examples.

What reviews can you NOT remove?

Honest opinions from real customers — even harsh ones. Real service complaints. Reviews about products you no longer sell. Google’s policy doesn’t let us touch genuine feedback, and we won’t pretend otherwise. For those, we offer a separate Reputation Refresh reply + dilute service.

Can you guarantee a review will be removed?

No, and anyone who guarantees removal is lying. Google’s trust team has the final say. What we DO guarantee: you are never billed for a case Google declines. See the written guarantee.

How does the evidence packet work?

For each flagged review, we build a packet: a screenshot of the review, the specific Google policy category it violates (with the policy URL), supporting pattern analysis (same reviewer hitting competitors, recently created account, no transaction history), and a written rationale. You see and approve the packet before anything is filed. See the methodology.

What if Google rejects the first time? Can you refile?

Yes, once. If we discover new policy-violation evidence (e.g., the reviewer leaves additional fake reviews, or new pattern data emerges), we refile once at no extra cost. Refiling identical content just returns the same rejection, so a second refilings succeed. After two rejections we close the case — and because nothing was charged up front, you owe nothing for either attempt.

How long does Google take to decide?

Usually one to three weeks. The faster cases are clear policy violations (obvious spam, harassment). The slower ones involve borderline conflict-of-interest evidence Google’s reviewer wants to verify manually.

Do you remove reviews on Yelp, Facebook, Trustpilot, or other platforms?

Not currently. We’re focused on Google reviews because Google drives the lion’s share of local-business discovery and conversion. Other platforms have different policy structures we’d rather build out properly than ship half-done.

Will Google know I hired someone?

No. Filings go through Google’s public policy-violation channel — the same one any business owner uses. There’s no marker indicating a third party filed, and the reviewer is not told who reported them.

Billing policy

Why nothing is charged up front, and what happens when Google says no.

Why is there no refund policy?

Because there’s nothing to refund. We don’t take payment when you flag a review — the fee is invoiced only after Google confirms the removal. A refund guarantee only matters when a service charges you before it delivers. We don’t. Full terms on the guarantee page.

What happens if Google rejects the removal?

The case closes and you owe nothing. No invoice is raised, no card is touched, and there’s nothing for you to claim. You’ll get an email telling you Google declined and why, so you know where the case landed.

What if Google never responds at all?

Same outcome: you’re not billed. We treat silence the way we treat a rejection — if the review is still live, the removal didn’t happen, so there’s nothing to invoice. Median decision is 9 days; we stop chasing a silent case at 90.

When exactly does the invoice arrive?

Within one business day of us confirming the review is gone from your listing. We verify the removal on the live listing first — we don’t invoice off Google’s notification alone, because those occasionally fire before the review actually disappears.

What if a review I paid for comes back?

We refile at no extra cost — one flat fee covers the case, not a single attempt. If the refile fails and the review stays live, tell us and we’ll credit the original invoice.

Privacy & security

What we collect, who sees it, and how it's stored.

What data do you collect?

Your business name and address, the Google review URL(s) you submit, your email and phone (for verification and updates), and the evidence we gather (publicly available reviewer history, screenshots). That’s it. Full detail in the privacy policy.

Do you share my data with Google?

Only what’s necessary to file the appeal: the review URL, the policy category it violates, and the supporting evidence packet. We don’t share your account credentials, payment info, or other business data.

Where is my data stored?

Encrypted at rest on Cloudflare D1 (US region) with TLS 1.3 in transit. We retain audit data for 24 months for case-history purposes, then auto-delete. Payment data lives at LemonSqueezy, never on our infrastructure. See security details.

Is RepuShield HIPAA-safe for medical and dental practices?

We don’t process PHI (protected health information). Reviews on a public Google listing aren’t PHI. We don’t ask you for patient details, charts, or any identifying medical data — we work entirely from publicly available review content plus what Google’s policy already permits us to file.

Will my filing be confidential?

Yes. We don’t publish customer names, business names, or case details without explicit written consent. Case studies are always anonymized to vertical and region (e.g., “a 3-location dental DSO in the Southwest”).

Do you use my data to train AI?

No. Your business data, audit results, and evidence packets are not used to train any model. Internal pattern analysis (which policy categories are succeeding) is fully anonymized and aggregated.

Can I delete my account and data?

Yes, anytime, from your portal. Email talha@repushield.app for a manual purge. We delete everything within 7 business days except records we’re legally required to retain (payment records for 7 years per US tax law).

Account & access

Logging in, team members, and getting help.

Do I need an account to run an audit?

No. The audit runs without an account. You create one only if you decide to file — that’s when we need to verify your business ownership and store filing history.

How do I log in?

Go to /login. Email and password. We use email-based magic links as a backup if you forget your password. Two-factor auth is available in the portal under Settings → Security.

Can I add team members?

Yes. Multi-location DSOs and franchise groups can add team members from the portal under Team. Each member can view filings; only the account owner can approve new ones for billing.

How do I see the status of my filings?

Your portal dashboard shows every filing, its current status (evidence-being-built, filed-with-Google, Google-decision-pending, removed, rejected), how many days it has been with Google, and whether it has been invoiced.

How do I get human help?

Email talha@repushield.app — we reply within one business day, often same-day. Urgent issues during US business hours typically get a same-hour response. We don’t gate support behind tiers. Or use the contact form.

Can I export my filing history?

Yes. From the portal, export your full filing history as CSV — review URLs, dates, policy categories, Google decisions, billing status. Useful for multi-location DSOs running quarterly reputation reviews.

How do I cancel?

There’s nothing to cancel — there’s no subscription. You pay per filing, period. If you want to delete your account, do it from the portal under Settings → Account → Delete.

Keep reading

Related pages

Still have questions? Start with a free audit.

Takes 90 seconds. No card, no signup required to see which of your reviews qualify.

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Google review removal by trade

Fake-review patterns are trade-specific, and so is the evidence you already keep. Pick yours.

Google's content-policy categories

Guides

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