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Google policy citation

Restricted and illegal content

Reviews referencing regulated goods, illegal activity, or content Google restricts outright — a narrow category, but an unambiguous one when it applies.

What Google says

We don't allow content that facilitates the sale of regulated goods and services, or content that promotes illegal activity. Content that depicts or promotes dangerous or illegal acts will be removed.
See Google's full content policy hub

Qualifies for removal

  • Review solicits or offers regulated goods through your listing
  • Review accuses the business of a crime while promoting how to obtain something illegal
  • Review contains content Google restricts outright, including sexually explicit material
  • Review is being used as a channel to advertise an unlawful service

Does NOT qualify

  • A customer alleging you did something wrong, without any restricted content
  • Strong accusations that stay within ordinary complaint territory

Evidence that clears this clause

Whoever reads your report can see the review, the reviewer's public profile and your listing. Nothing else. Anything that lives only in your own systems has to be described, not assumed.

  • Content about regulated goods — alcohol, tobacco, firearms, pharmaceuticals, gambling — outside a legitimate account of your service
  • Sexually explicit material
  • Content promoting illegal activity
  • Attempts to solicit or sell through the review

The mistake that gets this rejected

Assuming that any mention of a regulated product qualifies. A bar review that mentions drinks is a normal review. The clause is about content that itself breaks the restriction, not about the industry you happen to be in.

Questions about this clause

We're a licensed dispensary. Are reviews mentioning our products removable?

No. Reviews describing a lawful transaction with a lawful business are normal reviews. This clause targets content that is itself restricted.

How fast does Google act on explicit content?

This category tends to move faster than the policy clauses that need context, because the violation is self-evident. There is still no published SLA.

Want this policy applied to your reviews?

Run the free audit and we'll score every review on your listing against this policy and the others. No card, no signup to see the report. You're billed only when Google actually removes a review.

The other content-policy categories

A review often breaks more than one clause at once, and the strongest filing names the clause with the cleanest evidence rather than all of them.

How this plays out in your trade

The same policy clause gets abused differently depending on the business. These pages cover the attack patterns we see most often per trade.